Walt Disney – The Science of Optimistic Thinking


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We have several success stories of people came to Mumbai with mere amount and became millionaire or billionaire. All these successful people shared one common thing – a optimist attitude, unbeatable self confidence, unending belief in their passion, passion to nurture dream into reality and their futuristic attitude. Let us consider an example – A tall, thin man with heavy voice from a small town from Allahabad, Mr. Bachchan. He left his job as a freight broker in a shipping company and came to Mumbai to pursue his dreams as an actor. He was de-motivated by people criticism for his looks (especially height), he went on to become a Bollywood legend with various titles such as Big B, Shahenshah and many more.

Big B is one of the strong living examples of – Optimism, Success and Self Confidence. One need to work towards one of them and rest will follow. He being optimist saw an opportunity in every calamity; where has pessimist people see a calamity in every opportunity. Because of his futuristic attitude never bothered him from obstacles, he strived harder.  In other words, ‘Positive things happen to positive people.’

I learnt from grandfather about to look at reality, identify difficulties and hindrances, but not to get discouraged by them.  Lets us consider another example to conclude this article – Because of lack of imagination and running out of original ideas a newspaper fired Walt Disney. He started two companies and failed twice. Unfortunately he also almost lost the entire business and staffs a third time, before finally succeeding with the now famous Walt Disney Productions.

He invented Mickey Mouse, a first spoken animation movie that became sensation. Learning from his previous failures, his important decision of selling his first Mickey series was a bitter experience, but in the end it became the most valuable lesson, because it taught him to secure his company.

“It was good to experience huge failures when you are were young” – Walt

The ignorant man, without faith, the doubting, goes to destruction. The doubter has neither this world, nor yet the next, nor happiness. (4.40)

The article is from reading inspiration of author J. Joshi book.

Employee First – Phele Aap


The common things business entrepreneurs have are the passion to grow and an inspiration to make the business big.  There is something that obstructs – ‘high performance’ and ‘showing up for work’ attitude. The curiosity leads to see that, there is a wrong working culture. There are the following things need to be asked to identify if there is a wrong working culture –

a. Is the team a winning one?

b. How open and respectful company culture?

c. Do employees feel responsible and accountable for the tasks?

d. Is the work place a fun place?

e. Does the organization offer transformation opportunities and personal growth?

The famous battles in great epics Ramayana and Mahabharata are won or lost because of people attitude. This is true to the context that, no man alone can shape the business as he or she desires. Right strategies combined with right team of people – as people are intellectual capital, they carry them to work place every day. It’s great to see business people trying to talk big of ‘Vision’ and ‘Mission’, all this achievable if it employees the right people. At times business people forget that, competitors may replicate the whole business set up but unable to replicate the people of the organization. People are value addition by providing competitive advantage and hence focus on them is vital. Many organizations have stumbled or didn’t succeed because they failed to nurture, forgot to share the success, influence and empowerment.

Let us consider an example, I personal liked the HCL Technologies (a leading IT service company) work on philosophy of ‘Employee First’. It has empowers their 70,000+ employees to create a real value for the customers. To make this happens, HCL launched many internal initiatives.  All organizations could difficult to follow similar because it’s difficult to accept each other differences and we have name calling at many a times. The one who talks a lot called as chatter box, annoyers who wait for wrong-doer, cold-hearted – the one never acknowledges the hard work.  This is attributed to own individual style, choices and ways of facing challenges. We need to ponder over again to see, why an employee stays with a company for fewer years? Why people switch job and career? There seems to be so much of cohesion at work place, why?

A growth of business can be sensed when employees feel that they have influence and their importance is recognized. They would prefer not to have a boss or manager of Just-do-it/check list school kind, have common goals, changes are accepted, promises are kept and fulfilled before the second thought, team based decision making with necessary information and communication, fair preferences with rewards and recognition, the constant quality of work-life that provides work-life balance with pride and mutual respect.

The bottom line is, ‘Never forget, the Brand Equity of any organization depends on the Brain Equity of the people’. As people have high energy level, talent, potential to imagine, bold, persistent and patient – they perhaps need to feel free with wings to fly to give in their best performance.

Stay tuned to see some interesting success bites!

© Amrita Foundation

Are we Computers??


I have come across the words “PROCEDURE”, “PROCESS”, “RULES” etc innumerable times. These are the two most common words that we get to hear day in day out in almost all work places. We follow these to make our life easy and disciplined. They help us in organizing things according to certain guidelines. Procedures tell us what to do when and how to respond in certain situations. Ex: In a bank, when someone wants to open an a/c, there is a procedure First fill up a form, then provide documents like ID proof, address proof, then it will be verified by the authorized person, then a/c is opened. We follow such procedures in every walk of life. And in order to have a check if we are following the procedures, we have auditors.     But what seems funny to me is when I compare the procedures to the codes written by our software experts. They are also a set of rules that the computer needs to follow. No questioning, no deviations. Follows the rules as written “ IF, THEN, ELSE” the three most important words. But has anyone wondered why we being humans, are so much bothered about the procedures that we are behaving like computers, lifeless, brainless, heartless. Cannot take logical decisions. Just like computers who just follow the codes written by the experts.     I was once witnessing a discussion on a case study, which was given to the students of an engineering college. It was about a pickup and drop facility given by a corporate to its employees. As per the rules, the cab would wait at a particular point for 3 min and if the employees do not come, the cab would leave. Once a senior employee is late and he is not picked up. He complains to the concerned person about this. He said he was just crossing the road, when he saw the cab leaving. He even waved to the driver. But he did not notice. When the driver was asked, he said I just followed the rules. This became a major issue. Now the students started arguing that the driver was right. He was following the rules. But this was actually a case of common sense. What do we usually do when we are waiting for someone and he/she is late? We just look around to see if he/she is nearby before leaving the place. The driver could do just that, and he would have seen that employee waving to him while crossing the road. Was he a computer? No. He was a human being with common sense.      This was just a small example. We come across many such incidences when we feel that the rules, the procedures are actually hindrances in some cases. We get to hear from the executives “ Sorry sir, that’s our procedure and we have to follow it”. Those Procedures that are made for our as well as others convenience are actually doing just the opposite. After all who has made these procedures? We. Then why is that we are not able to take a deviation in certain genuine cases where it is necessary? Being surrounded by computers, we have forgotten that we are humans, we are also behaving like one of them. Lifeless, Brainless, heartless, incapable of taking logical decisions.

Author: Jyothi G, MBA (HR), Counsltant

(Amrita Foundation thank the author for the article, the views and opinions mentioned in the article are of author)

 

Kahaani – A Story of ‘Image & Emotional Marketing’


Quite few directors are able to pull strings of making an engaging movies using ‘Image and Emotional Marketing’. One of such critically and publicly acclaimed movie ‘Kahaani’ starring Vidya Balan, Parambrata Chatterjee and Nawazuddin Siddiqui in lead roles directed by Sujoy Ghosh. Most of industry are increasingly turning to image and emotional marketing to make space in the heart of the customer. For examples – ‘Volvo buses are safest’, ‘Wal-Mart sells at the lowest prices.’ The movie Kahaani was able to pull the audience because of afresh performance of Vidya Balan in ‘The Dirty Picture’, her many previous movies such as Paa, Ishqiya, No One Killed Jessica had great use of ‘Gender’, ‘Societal’, ‘Motherhood’, ‘Sympathy’, ‘City and Cultural Portray’ and others. From the moment Vidya lands in Kolkata, the colour, vibrancy, bustle and jostle that are peculiar to Kolkata assail your senses. The director has made best use of image and emotions to market a well made movie. Ghosh, tried to develop images that move the heart instead of the head. The concept of motherhood and courtesy (missing husband) are woven perfectly to favor the direction. The image built to audience by Vidya in this movie touch emotions more deeply – that resides in the collective unconscious.

You can readily find out how your customers and non-customers see your company and your competitors. A marketing research firm would ask: “How old a person is this company?” (The answer may be a “teenager” in the case of Apple Computer and a “grandfather” in the case of IBM.) Or “What animal does this company remind you of?” (Hope for a lion or a monkey, not an elephant or a dinosaur.)