Information Age to Sensation Age

newspaperI still recall foggy early morning, drove bicycle to pick up a newspaper from a shop. At times awaited for the newspaper to arrive to the shop. People of 1980s or earlier have witnessed that how important an information in newspaper was and one would read most (some all) sections of newspaper. It was read by most of family members and often neighbors borrowed in the later part of the day to read. It was such a delightful experience! Early 1990s witnessed newspaper ease to access such as door deliver. Door deliver did exist in 1980s; perhaps one liked to save some rupees and joyus of getting in person was pride. We read news with pride in the morning with brief headlines during school prayer hour.

Things have changed over a decade, the information age has become a sensation age. I came across a student studying in Xth grade; I bring the student story here –

Xth grade students’ have an hour ‘Newspaper Reading’ session weekly. Everyone need to carry that day newspaper. The teacher walked in and checked with pupil if all have the day edition. Yes, was the reply. This was the first class, teacher would call random roll no and ask them to read a paragraph with some set of rules. The rules were not to pick that
-has any negativity in the information,
-sexual or violence implicit information,
-any discrimination such as caste, region, religion, gender and others
-no stereotypical articles
-no gossips and film
-and few other such rules were told

Most of students didn’t get all these rules. Anyhow the teacher called roll no 12, Good Morn Teacher and dear friends said the roll no 12 student. All to page number one, headline ‘2G Scam: A. Raja….’ teacher yelled at the student and said in loud voice ‘Stop it!’ Don’t forget the rules. Student shrug and sat down. Teacher called roll no 21, student got up with trembling voice said, editorial section ‘New anti-rape legislation…teacher threw chalk on face’ and asked the student to sit down. This situation often repeated apart from some time, where there was information but less sensation.

This left me a big thought, are we going to tell this and future generation – information is nothing but sensational exaggeration? Do we let the judicial system to take its own decision? Do we forgive others? and various other such questions.

What do you think?

I hope you enjoyed reading this article. Good day! God Bless You!

Kuch Nahi…Bus Yunhi❤

AashiquiMost people like to be on ‘Cloud Nine’ as we crave, search and talk about love all our lives. Its felt more rather than expressed clearly. It’s Love. For many its fascinating and complex with a beautiful mystery – that is always fond difficult to explain.

Having said so, poets and lyrics/song writers tried to express these romantic thoughts and feelings into words. As love is so inexplicable we perhaps need help from science to explain it. It is said that there are many changes in both men and women during romantic love such as initial attraction with feel energized and heart pounding. Psychologists says specific chemical substances such as oxytocin, dopamine and phenethylamine play a role in human experiences and behaviors while in love. They keep us alert, excited, and wanting to bond stronger. Fortunately human brain supports the idea of falling in love while attracted to another. The couples on spending time together then there is a love euphoria. While being in love, all things are viewed through love lens such as tolerable and everything looks delightful. According to triangular theory developed by psychologist Robert Strenberg, the three components of love are intimacy (attachment, closeness, connectedness and bondedness), passion (limerance, sexual attraction) and commitment (Decision, Plans).

Suno.. Kuch Nahi..Bus Yunhi❤

Lesley Kim on Leadership

leadershipThose in authority often lack an appreciation of the nature of leadership. They tend to dwell on concepts that divide and separate people rather than on concepts that reflect their connectedness and commonality. They become forgetful of purpose and values that explain why and what for. They have little awareness of the content of their office or the external environment that frames whatever it is they are responsible for.

“To be a good leader you need to have a vision of where you are going and understand how to unite people around you in seeing that vision. I think charisma is a very important part of leadership. I have never seen a really great leader who doesn’t have some kind of charisma. Great leaders know how to take risks and are comfortable taking risks. Good leaders know when to cut their losses. Good leaders pass all the glory down so that they team feels great about winning, and when things go wrong they claim responsibility. Really great leaders are willing to give the power to get things done to other people. They are not hoarders of power.” Lesley Kim on Leadership


JuggadJuggad is one of the element that is seen at various time. If this was true all the time, companies wouldn’t spend time and invest for hiring right employee. If search could answer all these, things would be much simpler. The search engine is itself a complex algorithm.

The foundation of any inception need to be stronger otherwise all the Juggad will not help. Having said this Juggad itself isn’t a good option to work with as it doesn’t have commitment, emotions, directions, love, passion, compassion, warmth and desire to excel. It is a temporary treatment with long term implications on own life. If Juggad was the best option; but the best of people would have made difference to this world by their sincere contribution. Juggad might bring smile, but it is unpleasant smile for the leaders or contributors. At (all) time it will leave people hampered, paralysed and trust is lost. This has implication on oneself growth rather someone else, loss of trust, hampers the economy and others opinion. Above all the judgement from the God is unbearable.

Say No to Juggad that will hamper the countries growth. What do you say?

Image taken from Google Image Search Engine:

Content Is King – Bill Gates (1/3/1996)

I was looking for this article since long time and finally found it

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.

When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.

But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at low cost, no matter the size of the audience.

The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

For example, the television network NBC and Microsoft recently agreed to enter the interactive news business together. Our companies will jointly own a cable news network, MSNBC, and an interactive news service on the Internet. NBC will maintain editorial control over the joint venture.

I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content-not just software and news, but also games, entertainment, sports programming, directories, classified advertising, and on-line communities devoted to major interests.

Printed magazines have readerships that share common interests. It’s easy to imagine these communities being served by electronic online editions.

But to be successful online, a magazine can’t just take what it has in print and move it to the electronic realm. There isn’t enough depth or interactivity in print content to overcome the drawbacks of the online medium.

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.

A question on many minds is how often the same company that serves an interest group in print will succeed in serving it online. Even the very future of certain printed magazines is called into question by the Internet.

For example, the Internet is already revolutionizing the exchange of specialized scientific information. Printed scientific journals tend to have small circulations, making them high-priced. University libraries are a big part of the market. It’s been an awkward, slow, expensive way to distribute information to a specialized audience, but there hasn’t been an alternative.

Now some researchers are beginning to use the Internet to publish scientific findings. The practice challenges the future of some venerable printed journals.

Over time, the breadth of information on the Internet will be enormous, which will make it compelling. Although the gold rush atmosphere today is primarily confined to the United States, I expect it to sweep the world as communications costs come down and a critical mass of localized content becomes available in different countries.

For the Internet to thrive, content providers must be paid for their work. The long-term prospects are good, but I expect a lot of disappointment in the short-term as content companies struggle to make money through advertising or subscriptions. It isn’t working yet, and it may not for some time.

So far, at least, most of the money and effort put into interactive publishing is little more than a labor of love, or an effort to help promote products sold in the non-electronic world. Often these efforts are based on the belief that over time someone will figure out how to get revenue.

In the long run, advertising is promising. An advantage of interactive advertising is that an initial message needs only to attract attention rather than convey much information. A user can click on the ad to get additional information-and an advertiser can measure whether people are doing so.

But today the amount of subscription revenue or advertising revenue realized on the Internet is near zero-maybe $20 million or $30 million in total. Advertisers are always a little reluctant about a new medium, and the Internet is certainly new and different.

Some reluctance on the part of advertisers may be justified, because many Internet users are less-than-thrilled about seeing advertising. One reason is that many advertisers use big images that take a long time to download across a telephone dial-up connection. A magazine ad takes up space too, but a reader can flip a printed page rapidly.

As connections to the Internet get faster, the annoyance of waiting for an advertisement to load will diminish and then disappear. But that’s a few years off.

Some content companies are experimenting with subscriptions, often with the lure of some free content. It’s tricky, though, because as soon as an electronic community charges a subscription, the number of people who visit the site drops dramatically, reducing the value proposition to advertisers.

A major reason paying for content doesn’t work very well yet is that it’s not practical to charge small amounts. The cost and hassle of electronic transactions makes it impractical to charge less than a fairly high subscription rate.

But within a year the mechanisms will be in place that allow content providers to charge just a cent or a few cents for information. If you decide to visit a page that costs a nickel, you won’t be writing a check or getting a bill in the mail for a nickel. You’ll just click on what you want, knowing you’ll be charged a nickel on an aggregated basis.

This technology will liberate publishers to charge small amounts of money, in the hope of attracting wide audiences.

Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.

This essay is copyright © 2001 Microsoft Corporation. All Rights Reserved.