Group Influence


As Margaret Mead says, “Never doubt that a small group of thoughtful, committed citizens can change the world.” World contains formal and informal groups. How do they influence individuals? The interactions among the group seem to have dramatic effects. The questions to be addressed how do these individuals affect behavior of the people in the group? and how decisions are impacted?

Before we look into these fascinating questions, lets first see, what is a group? According to Marvin Shaw, an expert of Group Dynamics, ‘All groups have a common thing and that is interaction.’ Does it mean people sitting in a movie hall aren’t a group? Shaw argues that mere collection of people would not be a group. There seem to be a blurs with several others arguing that ‘a mere presence could also sometimes influence one another.’ In the next article we shall try to understand ‘how presence of others can affect?’ under social facilitation topic. Till then, have a great day!

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