Welcome to the next article, today let’s try to explore the causes behind ‘people losing their sense in groups’. I’m sure we have come across characters in the movie that has ‘no life’ – a nerdy, career focused and goal orientated then there is another character that describes oneself as ‘full of life’ – always happy-go-lucky, parties each day and so on. The second character makes the first character to believe that life is no that one s/he is leading, its all about partying! But I see it is as a deceptive character because the likely trend that is likely to follow is decrease in self-awareness and its leads to deindividuation (labelled by Leon Festinger, Albert Pepitone, and Theodore Newcomb). This behavior is often observed on consumption of alcohol. Let’s look into few examples on loss of self-awareness and evaluation apprehension that occurs in a group situations that foster responsiveness to group norms, good or bad.
We have come across lynch mob often believes that they will never be caught or prosecuted, as the action is perceived as a group’s work. Faceless looters are often take advantage of the situation. Now a picture people storming out after watching their team win or lose to celebrate or mourn/vent angry. They can quickly lose self-awareness and create chaos this can be attributed to arousal or distractions. This scenario is observed across several places when their favorite cine star is rested in peace!
These examples suggests us that people fail to make conscious discrimination. Individual consciousness gets replaced by collective unconsciousness.
Does it mean deindividuation is is bad mostly? Certainly not! Deindividuating group experiences such as dancing, worship, positive activity to bring cohesiveness is encouraging.
The bottom line could be, ‘Party! but don’t forget who you are’.
I hope we had some interesting understanding on deindividuation. In a group discussion if some people in a group lingers to their initial inclinations over reaching a consensus, what that would be like? Let’s look into this in our next article. Till then, Good day!