I still recall the concept of bottled water’s during my childhood was like a laughing stock among people. Perhaps there had no market, no target audience, trying to promote colorless, tasteless and odorless water was not a easy buy. Parle was the first to introduce the concepts of selling bottled water in India. Parle positioned it as healthy by adding adequate minerals with right tactic, worked consistently with no stone unturned. The vision of safe and healthy drinking water emerged and the brand captured the attention. The product was made affordable to reach the masses. The minimal chances of bottled water industry witnessed a huge success. It’s brand that represents the entire category – Bisleri. It’s often seen that people do not ask for bottled water, rather they say, ‘Bhaiyaji Bisleri dena’ – Please give me a Bisleri.